April 30, 2024
Our latest webinar showcased how to set goals and track the progress of KPIs in any given business. In the webinar, we demonstrated how to harness Fathom for better performance monitoring, while also answering viewers' questions during an engaging Q&A session. Read on to get the scoop.
With the pace of today’s business landscape, staying ahead requires more than just keeping an eye on your company's performance—it demands proactive monitoring, insightful analysis, and strategic decision-making. Fathom is here to help, offering a comprehensive solution to streamline these processes and unlock valuable insights.
In this article, we'll cover the key takeaways from the recent KPIs Demystified webinar, which explored the process of effectively setting goals and tracking performance in Fathom.
Establishing a solid foundation for performance monitoring begins with identifying the right Key Performance Indicators (KPIs) that align with a business's overarching goals and objectives. This involves selecting metrics that are both relevant and actionable. Fathom offers a range of predefined KPIs that cover various aspects of business performance, from financial metrics like revenue growth and profitability to operational metrics such as customer satisfaction and employee productivity.
Once the relevant KPIs are identified, the next step is to set clear targets or benchmarks for each metric. These targets serve as milestones on the path toward achieving business objectives. By defining realistic yet ambitious targets, businesses use these as motivation to strive for continuous improvement and excellence.
In Fathom, you can create custom KPIs and targets based on specific business needs and industry benchmarks. This flexibility enables businesses to tailor their performance monitoring approach to suit their unique requirements and strategic priorities.
With KPIs and targets in place, the focus shifts to measuring and tracking progress over time. Fathom's intuitive dashboard provides a comprehensive view of key performance metrics, allowing users to monitor trends, identify outliers, and track progress toward goals. Users can easily adjust time periods and drill down into individual KPIs to gain deeper insights into performance drivers and trends.
Fathom's KPI Explorer tool offers a dynamic way to visualise and analyse KPI data. By categorising KPIs based on importance and relevance, you can prioritise your analysis efforts and focus on areas that require immediate attention, meaning you can stay agile and responsive in a rapidly changing business environment.
Effective analysis and easily-digestible reports are essential for translating data into insights that drive informed decision-making. Fathom's platform offers powerful analysis tools for conducting in-depth analysis and generating actionable insights. From trend analysis to comparative analysis, users can gain a deeper understanding of performance drivers and identify opportunities for improvement.
Whether it's a high-level executive dashboard or a detailed performance report, Fathom's reporting tools present data in a clear, concise, and visually engaging manner, meaning more people can grasp the story behind the numbers.
Additionally, Fathom's commentary feature allows you to add context and insights to your reports, so you can provide stakeholders with valuable information to promote meaningful discussions. This potent combination of analysis and commentary can make reports both informative and actionable.
During the webinar's Q&A session, it was great to get questions from such an engaged audience about specific features and functionalities of Fathom. We've summarised the key points below.
If you'd like to see the session in full, enter your details below:
In the meantime, keep an eye out for more webinars from the Fathom team, to help streamline analysis, enhance reporting, and enable confident, data-driven decisions.
--
Visit our Help Centre for more information on using KPIs in Fathom.
Questions, comments, or feedback? We’d love to hear from you. Get in touch by sending an email to support@fathomhq.com.
or
Login to your existing Fathom account
Jack is a global marketing programs manager at Fathom, who recently completed his MBA. With a background in copywriting, branding, and CRM technology, Jack is passionate about meaningful brand communication and marketing strategy.
