Are your clients asking, “Can I afford this?” Here’s how to give them cash flow clarity.

From rising costs to slower sales, your clients are navigating a more fragile financial environment. Growth is still on the radar, but it’s being weighed against a far more pressing question:

“Can we afford this, now and six months from now?”

In our survey with 200+ advisors globally, a common theme has emerged: clients are more financially anxious and analytically aware than ever before.

Clients are asking:

“What’s our cash position?”

“What’s our break-even point?”

“What does that mean for hiring or expansion?”

“Can we extend our runway or should we raise capital?”

“What happens if costs increase or revenue slows?”

This is no longer just financial reporting. It’s real-time business-critical decision support.

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How advisors are helping

Leading advisors are stepping in with data-backed clarity, helping clients to accurately:

• Forecast future cash positions
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• Model cost increases and revenue dips
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• Run breakeven and runway scenarios
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• Align cash metrics to team targets and hiring decisions
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• Diversify revenue streams for long-term resilience
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• Deliver monthly reports with clear projections

Here’s what we heard from the advisors we surveyed:

“Detailed forecasts using Fathom help us show different outcomes clearly.”

“More detailed conversations. Clients are caring more about their financial situation. Worried.”

“We’re creating monthly reports with cash flow, budgets, and forecasts.”

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Using Fathom to Answer: “What Does My Cash Flow Look Like in 6 Months?”

Here’s how to walk clients through cash flow questions in real-time:

1. ‍Check immediate cash visibility with the quick metrics bar  
   ‍At the bottom of the Fathom forecast screen, you can select key cash metrics, such as cash on hand or net cash flow, and view them in either numerical or visual formats.
   → This gives clients instant insight into their cash position without having to scroll or dig.
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2. Create Scenarios for cost changes or revenue shifts
   ‍Expecting a cost increase? Want to see what happens if revenue dips?
   → Use Scenario Configuration to adjust by % or fixed amounts
   → Watch Fathom update projections in real-time, instantly reflecting cash impact
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3. Visualise scenarios with charts
   ‍Use scenario charts to show side-by-side comparisons, for example, “baseline” vs. “cost increase” vs. “revenue drop.”
   → You can also toggle charts to display cash on hand over time for easy understanding.

Read up more on scenarios vs microforecasts here.  

This helps clients see, not just hear what’s at risk and what’s possible.
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Clients don’t want numbers. They want clarity.

Discover how advisors are using forecasting tools to cut through the fog.

See how in the report

Try for yourself  

Ready to deliver insights that make a difference? Start your free 14-day trial of Fathom today.