How do you grow from a two-person startup to a 70+ employee outsourced accounting firm—and sell successfully?

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Overview

In this Expert Series episode, Brad and Meredith Ebenhoeh share the strategies,mindset shifts, and lessons learned from building Accountfully into a modern accounting powerhouse, now part of BELAY.

Discover how they leveraged technology, culture, and client engagement to scale sustainably—and see how they use Fathom to turn financial data into clear, actionable insights during real client meetings.

What you’ll learn

This session is packed with practical insights for accountants and advisors who want to grow their practice and deliver more value to clients. You’ll learn how to:

  • Enhance client advisory services using visual tools to communicate financial performance clearly and confidently.
  • Implement scalable processes and KPIs to manage team performance and profitability.
  • Develop strategies for growth and talent retention while maintaining service quality and culture.

Earn CPD credit while learning from industry leaders in the US, UK, and Australia.

See Fathom in Action

Brad and Meredith walk through their monthly client review process using Fathom’s:

  • KPI Scorecards for revenue, margins, and cash flow
  • Cash Flow Waterfall to explain how P&L and balance sheet interact
  • Breakeven Analysis to highlight cost control opportunities
  • Goal Seek for scenario planning and pricing decisions

These tools turn complex numbers into visual stories that spark meaningful conversations with clients.

Learn how to

  • Quality drives growth – Sustainable scaling requires maintaining service excellence, even if it means slowing onboarding
  • Niche + complementary services = success – Specializing in CPG and adding tax/inventory services created a strong value proposition
  • Culture is a growth engine – Transparent leadership and autonomy attract and retain top talent
  • Client engagement matters – Visual tools like Fathom transform financial reviews into strategic conversations

Learn how to

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About your presenter
About your presenters
Brad and Meredith Ebenhoeh

Brad and Meredith Ebenhoeh are the dynamic duo behind Accountfully—the modern outsourced accounting firm that grew from a two-person startup into a 70+strong team before joining BELAY. Their story is one of courage, adaptability, and a relentless focus on quality.

Brad,a CPA turned entrepreneur, led the charge on strategy and growth, embracing cloud technology early and helping clients turn complex numbers into clear,actionable insights. Meredith, also a CPA, built the operational backbone—creating scalable systems and a culture where people thrive. Together,they proved that you can grow fast without losing what matters most: trust, flexibility, and human connection.

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Overview

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