Ask an Expert: Live with Ben Cooper
Overview
Cash flow is now the number one concern for small business owners — and yet it's one of the hardest things to explain, forecast, and plan around. The confusion between cash and profit, overwhelming reports, and a disconnect between founders and their advisors means too many businesses are making big decisions based on gut feeling instead of a clear picture.
In this Ask an Expert session, Ben Cooper, Founder of Amplify Advisory and creator of the Cash Flow Mountain framework, walks through a visual approach to understanding how dollars actually move through a business. Using Fathom's forecasting tools live, Ben shows how to build a baseline forecast, layer in big decisions like new hires and building purchases, and compare multiple scenarios side by side — so you can plan with confidence instead of crossing your fingers.
This session is designed as an exchange of knowledge rather than a presentation, with time dedicated to audience questions and real-world discussion.
In this webinar you'll learn
Why financial clarity breaks down in growing businesses — and how a simple visual framework can fix it- How to use Fathom's drivers, microforecasts, and scenarios together to build a cash flow picture you can trust
- What it looks like to model a big decision (like hiring or buying a building) and see the full cash impact over time
- How to run multiple versions of the future so you're planning for the best case and the worst — without losing sleep
Ben Cooper has an MBA in Entrepreneurship from Acton School of Business in Austin.
At the helm of Amplify, Ben works as an outsourced CFO and small business growth advisor. Before delving back into the land of numbers, he spent eight years as a professional songwriter in Nashville. He currently lives in Westfield, Indiana, with his wife, Brittany, and their four kiddos. When he’s not projecting out the future growth of businesses, you can find him reading The Far Side or playing basketball with his kids.
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Ask an Expert: Live with Ben Cooper
Cash flow is now the number one concern for small business owners — and yet it's one of the hardest things to explain, forecast, and plan around. The confusion between cash and profit, overwhelming reports, and a disconnect between founders and their advisors means too many businesses are making big decisions based on gut feeling instead of a clear picture.
In this Ask an Expert session, Ben Cooper, Founder of Amplify Advisory and creator of the Cash Flow Mountain framework, walks through a visual approach to understanding how dollars actually move through a business. Using Fathom's forecasting tools live, Ben shows how to build a baseline forecast, layer in big decisions like new hires and building purchases, and compare multiple scenarios side by side — so you can plan with confidence instead of crossing your fingers.
This session is designed as an exchange of knowledge rather than a presentation, with time dedicated to audience questions and real-world discussion.
- Why financial clarity breaks down in growing businesses — and how a simple visual framework can fix it
- How to use Fathom's drivers, microforecasts, and scenarios together to build a cash flow picture you can trust
- What it looks like to model a big decision (like hiring or buying a building) and see the full cash impact over time
- How to run multiple versions of the future so you're planning for the best case and the worst — without losing sleep
Ben Cooper has an MBA in Entrepreneurship from Acton School of Business in Austin.
At the helm of Amplify, Ben works as an outsourced CFO and small business growth advisor. Before delving back into the land of numbers, he spent eight years as a professional songwriter in Nashville. He currently lives in Westfield, Indiana, with his wife, Brittany, and their four kiddos. When he’s not projecting out the future growth of businesses, you can find him reading The Far Side or playing basketball with his kids.
