Ask an Expert: Live with Mike Michalowicz
Overview
In this Ask an Expert session, Mike Michalowicz — entrepreneur and author of Profit First, Clockwork, and The Pumpkin Plan — challenges the foundational formula every business is taught: Revenue − Expenses = Profit.
Mike reveals why that formula guarantees profit will always come last, and introduces the Profit First method: a simple behavioural system that reverses the equation so owners take profit first and operate on what remains.
Whether you're an accountant, bookkeeper, or business owner, this session will change how you think about cash — and give you a practical first step you can implement today.
In this webinar you'll learn
Why the traditional Revenue − Expenses = Profit formula fails 83% of small businesses — and the one-line fix that changes everything- The five Profit First bank accounts (Income, Profit, Owner's Comp, Tax, OpEx) and how they create instant financial clarity
- The behavioural psychology behind why Profit First works — including Parkinson's Law and why constraining cash drives innovation
- How to get clients started with just 1% — the "start slow, let it grow" approach that builds confidence without disrupting operations
Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind four multi-million-dollar companies and the author of bestselling business books including Profit First, Clockwork, The Pumpkin Plan, and All In. He is also the creator of The Money Habit, a groundbreaking approach to personal finance. Host of the hit podcast Becoming Self Made and television series 4 Minute Money Maker, and a former columnist for The Wall Street Journal, Mike now travels the world helping individuals grow thriving businesses and live richer lives.
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Ask an Expert: Live with Mike Michalowicz
In this Ask an Expert session, Mike Michalowicz — entrepreneur and author of Profit First, Clockwork, and The Pumpkin Plan — challenges the foundational formula every business is taught: Revenue − Expenses = Profit.
Mike reveals why that formula guarantees profit will always come last, and introduces the Profit First method: a simple behavioural system that reverses the equation so owners take profit first and operate on what remains.
Whether you're an accountant, bookkeeper, or business owner, this session will change how you think about cash — and give you a practical first step you can implement today.
- Why the traditional Revenue − Expenses = Profit formula fails 83% of small businesses — and the one-line fix that changes everything
- The five Profit First bank accounts (Income, Profit, Owner's Comp, Tax, OpEx) and how they create instant financial clarity
- The behavioural psychology behind why Profit First works — including Parkinson's Law and why constraining cash drives innovation
- How to get clients started with just 1% — the "start slow, let it grow" approach that builds confidence without disrupting operations
Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind four multi-million-dollar companies and the author of bestselling business books including Profit First, Clockwork, The Pumpkin Plan, and All In. He is also the creator of The Money Habit, a groundbreaking approach to personal finance. Host of the hit podcast Becoming Self Made and television series 4 Minute Money Maker, and a former columnist for The Wall Street Journal, Mike now travels the world helping individuals grow thriving businesses and live richer lives.
