How Aegis optimise Fathom to deliver advisory services

57
Mins

Overview

Compliance services are vital. But did you know with Fathom you can offer more value to your clients with advisory services?

Tori van der Donk, CA, is the founding partner of award-winning Australian accounting firm, Aegis Business Services. Tori is one of Ignition’s Top 50 Women in Accounting and a member of Xero’s Partner Advisory Council (2018-2023).

In this down to earth interview, Tori shares her approach and practical steps to transition clients from tax compliance services to advisory services.  

Tori highlights the importance of:  

  • understanding client needs  
  • demonstrating value through visual tools like Fathom
  • addressing the challenges of clients’ perceptions and your team’s skills.

Tori shares on-screen how she quickly prepares for a client meeting (pre-work) as well as which Fathom analysis tools and visualisations she uses to guide client conversations.  

We cover Aegis’s advisory tech stack and ask one of our favourite questions: What should accountants be talking more about?

In this video you'll learn

  • How to start conversations with new clients: Understand their business and demonstrate value with Fathom’s interactive tools.
  • Aegis’s process for introducing advisory services to existing clients: pre-work to understand the client's needs, initiating conversations about business performance, and follow-up discussions.
  • How Aegis use Fathom for advisory: Tori’s preferred analysis tools and visualisations plus modelling scenarios for business decisions.
  • Tori’s learnings and strategies: Addressing clients' immediate concerns, speedy pre-work, plus Tori's secret tip for optimising the consolidations feature.

Product walk-through

Dive deeper into Fathom

About your presenter
Tori van der Donk

Tori van der Donk, CA, is the founding partner of Aegis Business Services and is passionate about the accounting industry.  

Tori was a member of the Xero Partner Advisory Council (2018-2023) and one of Ignition’s Top 50 Women in Accounting (2019).  Her award-winning firm, Aegis, recently received the 2022 Best Professional Services Business and Women in Business awards.  

Tori is a former civil engineer and sole trader among other professional experiences. She’s a wife and mother of two, a new nanna, and sings in a highly talented all-female acapella choir.  

Reach out to Tori via LinkedIn here.  

Heading

This is some text inside of a div block.
Mins
Overview

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

In this webinar you’ll learn
  • This is some text inside of a div block.
  • This is some text inside of a div block.
  • This is some text inside of a div block.
  • This is some text inside of a div block.
Get the webinar recording
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About your presenter
No items found.
Try Fathom today
Start your 14-day free trial. No credit card required.
Try for Free