HiSmile’s Better Way to Report to Investors 

HiSmile is a fast-growing e-commerce brand operating across Australia, the US and New Zealand. As the team scaled, so did the pressure on their finance function to produce timely, accurate reporting — the kind directors, banks and future investors could rely on. 

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Their existing process, built in Excel, couldn’t keep up. Month-end packs took too long, broke too easily, and left too much room for human error. With three entities, multiple currencies and daily operational changes, the finance team needed a reporting approach that was fast, reliable and professional. 

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“If reporting takes a month, it’s already outdated. Things change so quickly across our stores.” 

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HiSmile moved to Fathom to bring clarity, consistency and confidence to their numbers and to prepare investor-ready reports without the stress of spreadsheet management. 

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The Challenge:

Reporting That Wasn’t Ready for the Outside World 
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1. Slow reporting that couldn’t support decision-making
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   Manual spreadsheets meant delays, maintenance and constant checking. By the time a pack was ready, the data was already old. 
   
   “It was taking so long that decisions were being made on outdated numbers.” 
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2. Consolidation across three entities, three currencies 
   
   Producing consolidated reports across AU, US and NZ operations meant heavy Excel work and high complexity. 
   
   “Consolidating across entities and currencies was technically challenging. There had to be a better way.” 
    
3. Too much risk in Excel for investor-facing reports 
   
   Errors were easy to miss and hard to trace. That’s not something any finance team wants when the audience includes directors, lenders or investors. 
   
   “There’s room for silly errors in Excel, a hard code, a fat-finger. You don’t want that in front of banks.” 

HiSmile wanted a reporting foundation they could trust, one that reflected the quality of the business itself. 
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Why Fathom:

Reliable Reporting, Built for Real Conversations 

HiSmile chose Fathom for its clarity, speed and control. Having used it in public practice, Adin already knew its strengths. 

1. Professional reports you’re proud to share 
   
   Fathom made it easy to produce clean, visual reports that reflect the strength of the business. 
   
   “It was the visuals and the level of professionalism… you want to present your company in the best way possible.” 
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2. Confidence in the numbers 
   
   With structured controls, consistent logic and no risk of breaking formulas, the team can rely on their reports. 
   
   “You can’t really break it. Excel is too easy to break — and it might take years to find the issue.” 
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3. Faster multi-entity consolidation 
   
   Mappings, eliminations and FX differences became straightforward. 
   
   “Fathom assisted with all the mappings and FX differences. That was a big factor for us.” 

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The Impact:

Reporting HiSmile Can Stand Behind 
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1. Faster reporting, fewer blockers 
   
   What once took weeks now takes days — giving decision-makers the clarity they need. 
    
2. Directors can share reports with confidence 
   
   Reports now match the expectations of external audiences. 
   
   “It’s their pride and joy… if you take pride in the report, they can take it to investors or banks with confidence.” 
    
3. The team focuses on insight, not admin 
   
   Instead of fixing spreadsheets, the finance team can focus on the story behind the numbers. 
   
   “We can focus on preparing reports that tell the narrative of our performance.” 

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The Result in One Line 

HiSmile replaced fragile spreadsheets with reporting they trust, and reporting investors can trust, too. 

“We wanted reporting we could rely on, not spreadsheets that break. Fathom gave us confidence in our numbers.”