HiSmile’s Better Way to Report to Investors 

As one of the fastest growing brands in the world, Hismile has grown from an e-commerce brand to one of the world's major players within the Oral Care Space. As it has opened its operations up to brick-and-mortar retail spaces and expanding its operations Hismile across Australia, the US and New Zealand. The pressure on their finance function to produce timely, accurate reporting also grew

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Their existing process, built in Excel, couldn’t keep up. Month-end packs took too long, broke too easily, and left too much room for human error. With three entities, multiple currencies, and daily operational changes, the finance team needed a reporting approach that was fast, reliable, and professional.

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“If reporting takes a month, it’s already outdated. Things change so quickly across our stores.” 

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Hismile moved to Fathom to bring clarity, consistency and confidence to their numbers and to prepare stakeholder-ready reports without the stress of spreadsheet management.

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The Challenge:

Reporting That Wasn’t Ready for the Outside World 
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1. Slow reporting that couldn’t support decision-making
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   Manual spreadsheets meant delays, maintenance, and constant checking. By the time the pack was ready, the data was already old.
   
   “It was taking so long that the numbers being produced became out dated and were nolonger timely, therefore they couldn't be relied upon when it came to key decision making” 
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2. Consolidation across three entities, three currencies 
   
   Producing consolidated reports across AU, US, and NZ operations meant heavy Excel workand high complexity.
   
   “Consolidating across entities and currencies was technically challenging. There had to be a better way.”
    
3. Too much risk in Excel for stakeholder-facing reports 
   
   Errors were easy to miss and hard to trace. That’s not something any finance team wantswhen the audience includes directors, lenders, or other key stakeholders.
   
   “There’s room for silly errors in Excel, a hard code, a fat-finger. Building trust whether it bewith the directors or banks is so crucial, and silly errors bring that into jeopardy – we weren't prepared to take that risk.”

Hismile wanted a reporting foundation they could trust, one that reflected the quality of the business itself.

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Why Fathom:

Reliable Reporting, Built for Real Conversations 

Hismile chose Fathom for its clarity, speed and control. Having used it in public practice,Adin already knew its strengths.

1. Professional reports you’re proud to share 
   
   Fathom made it easy to produce clean, visual reports that reflect the strength of the business.. 
   
   “It was the visuals and the level of professionalism… you want to present yourcompany in the best way possible.” 
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2. Confidence in the numbers 
   
   With structured controls, consistent logic, and no risk of breaking formulas, the team can rely on their reports.
   
   “You can’t really break it. Excel is great for customization, but the trade-off is that itcan be easy to break and fixing those issues can take time.” 
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3. Faster multi-entity consolidation 
   
   Mappings, eliminations, and FX differences became straightforward
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   “Fathom assisted with all the mappings and FX differences. That was a big factor for us.”

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The Impact: Reporting Hismile Can Stand Behind 
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1. Faster reporting, fewer blockers 
   
   What once took weeks now takes days, giving decision-makers the clarity they need
    
2. Directors can share reports with confidence 
   
   Reports now match the expectations of external audiences.
   
   “It’s their pride and joy… if you take pride in the report, they can take it to banks and other stakeholders with confidence.”
    
3. The team focuses on insight, not admin. 
   
   Instead of fixing spreadsheets, the finance team can focus on the story behind the numbers.
   
   “We can focus on preparing reports that tell the narrative of our performance.”

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The Result in One Line 

Hismile replaced fragile spreadsheets with reporting they trust, and reporting investors can trust, too. 

“We wanted reporting we could rely on, not spreadsheets that break. Fathom gave us confidence in our numbers.”