Finance teams inside fast-growing e-commerce brands are under pressure to close faster, consolidate cleaner, and deliver reporting that satisfies directors, banks, and investors alike — all while the business keeps scaling underneath them.
In this Ask an Expert session, Adin Kenavan, Senior Accountant at HiSmile, shares how his team moved from manual Excel report packs to automated, investor-ready reporting across multiple Xero entities. Drawing on his experience scaling finance at one of the world's biggest oral care brands, Adin walks through the challenges that came with rapid growth — and what he did to solve them.
This session is designed as an exchange of knowledge rather than a presentation, with time dedicated to audience questions and real-world discussion.
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Finance teams inside fast-growing e-commerce brands are under pressure to close faster, consolidate cleaner, and deliver reporting that satisfies directors, banks, and investors alike — all while the business keeps scaling underneath them.
In this Ask an Expert session, Adin Kenavan, Senior Accountant at HiSmile, shares how his team moved from manual Excel report packs to automated, investor-ready reporting across multiple Xero entities. Drawing on his experience scaling finance at one of the world's biggest oral care brands, Adin walks through the challenges that came with rapid growth — and what he did to solve them.
This session is designed as an exchange of knowledge rather than a presentation, with time dedicated to audience questions and real-world discussion.
