December 3, 2025
22,769 Australian accountants were tracked for their actual daily app usage, one clear winner emerged. Practice Protect's Australian Cloud Accounting Apps Report 2025–26 reveals Fathom leads the reporting category with 36% market share, significantly ahead of competitors.
The report tells us something important about how Australian accountants work. When firms need to help clients understand their numbers and make confident decisions, they’re choosing Fathom more than any other tool for financial reporting.
And right now, that matters. According to data in the report, nearly 50% of advisors say their clients feel less confident than they did six months ago. Cash flow planning has become the most urgent client need. That’s where Fathom comes in.
Financial data doesn’t speak for itself. You can have perfect books, accurate numbers, and everything reconciled, but if your client can’t see what those numbers mean for their business, you’re stuck.
Clients won’t engage when they don’t understand. And when clients don’t engage, it's hard for them to see the value that their accountant can offer.
Fathom bridges this gap. It turns complex financial data into clear, visual insights that make sense instantly, for you and for your clients. Beautiful charts, interactive dashboards, and trend analysis that turn “here are your numbers” into “here’s what’s happening in your business”.
The Australian Cloud Accounting Apps Report included insights from leading Australian accounting professionals who use the various tools every day. Speaking of Fathom in the Advisory and Reporting tools category, here's what they had to say:
"If you want to move beyond traditional reporting into true performance, like dashboards and visual advisory, that’s where you go."
– Kyelie Baxter FCPA, Managing Director of IQ Accountants
"Fathom’s still the reliable leader, and we use it constantly."
– Aly Garrett FCA, Founder of All In Advisory
Great client relationships aren’t built on numbers alone; they’re built on understanding and trust. Fathom helps you turn numbers into stories that make sense. Instead of handing over a report and hoping it lands, you’ll have insights that spark real conversations and guide smarter decisions. Here’s how Fathom fits into the way you work with clients:
Fathom’s visualisations make financial performance easy to understand. Cashflow waterfalls, profitability analysis and KPI dashboards are all designed to show the story behind the numbers.
With Fathom, you're not just delivering a report and hoping clients read it. The visuals become the script for meaningful conversations. Clients ask better questions. You can explore scenarios together. The relationship shifts from"here's what happened" to "let's talk about what this means."
Fathom’s forecasting tools connect decisions to outcomes. Thinking about hiring? Opening a new location? Changing pricing? Model it in Fathom and seethe cash flow impact instantly.
The report highlights a clear trend: accountants are moving away from generic tools and choosing platforms built for accounting workflows.
Practice Protect CEO Jamie Beresford explains:
"Generic tools are giving way to purpose-built applications that understand accounting workflows, compliance requirements, and professional standards."
Fathom is designed with this in mind. It integrates with Xero, QuickBooks, and MYOB. Fathom understands accounting concepts like profitability analysis and cash flow forecasting. It lets you tailor reports and include your branding so clients see your value.
Fathom holds 36% of the advisory and reporting category, a 10-point lead over its nearest competitor, Spotlight Reporting at 26%. Syft follows at 20%, while Futrli holds 18%.
Despite major acquisitions in the space, Syft by Xero, Futrli by Sage, and Fathom by The Access Group, Fathom has maintained its leadership by focusing on what matters: helping finance professionals move fast and deliver value to their stakeholders.
AI is reshaping accounting. Many firms already use at least one AI tool, and adoption is accelerating.
Fathom is ready for this shift. New AI features are coming that will make financial analysis even faster and insights even clearer. But the core principle stays the same: give you tools that help clients understand, engage, and act.
Practice Protect’s Australian Cloud Accounting Apps Report 2025–26 is the most comprehensive study of technology adoption in the Australian accounting profession. The report analyses over 17.9 million app logins, tracking real usage data from firms of all sizes, from solo practitioners to large practices, to show which tools accountants trust most for their daily work. For reporting, that tool is Fathom.
Being the most-used reporting app in Australia means thousands of accountants log into Fathom every day to:
This is what great client work looks like: clear, visual insights that spark conversations about what matters most.
The accounting profession continues to evolve. Clients expect more than reports. They're also looking for context, guidance and next steps.
The firms leading this shift know the right tools don’t just make you efficient, they make you more valuable.
When you can turn complex numbers into clear insights, model decisions before they’re made, and help clients navigate uncertainty with confidence, you become the partner they need.
That’s what Fathom helps you deliver. And that’s why more Australian accountants choose Fathom than any other reporting platform.
Ready to see why 36% of Australian accounting firms choose Fathom?
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Georgie leads our Brand & Communications team. As one of the company’s first employees, Georgie is passionate about the product and its users. She has over 15 years of experience in communications in a variety of industries and holds a Bachelor of Business/Bachelor of Arts in Marketing and Public Relations.
