December 3, 2025
22,769 Australian accountants were tracked for their actual daily app usage, one clear winner emerged. Practice Protect's Australian Cloud Accounting Apps Report 2025–26 reveals Fathom leads the reporting category with 36% market share, significantly ahead of all competitors.
The report tells us something important about how Australian accountants work. When firms need to help clients understand their numbers and make confident decisions, they’re choosing Fathom more than any other tool for financial reporting.
And right now, that matters. According to data in the report, nearly 50% of advisors say their clients feel less confident than they did six months ago. Cash flow planning has become the most urgent client need.
That’s where Fathom comes in.
Financial data doesn’t speak for itself. You can have perfect books, accurate numbers, and everything reconciled, but if your client can’t see what those numbers mean for their business, you’re stuck.
Clients won’t engage when they don’t understand. And when clients don’t engage,you can’t deliver the value you know they need.
Fathom bridges that gap. It turns complex financial data into clear, visual insights that make sense instantly, for you and for your clients. Beautiful charts, interactive dashboards, and trend analysis that turn “here are your numbers” into “here’s what’s happening in your business.”
The report included insights from leading Australian accounting professionals who use these tools every day.
Kyelie Baxter, Managing Director of IQ Accountants, said:
“If you want to move beyond traditional reporting into true performance, like dashboards and visual advisory, that’s where you go.”
Aly Garrett from All In Advisory added:
“Fathom’s still the reliable leader, and we use it constantly.”
Here’s how Fathom fits into your client relationships:
See it clearly.
Fathom’s visualisations make financial performance easy to understand. Cashflow waterfalls, profitability analysis and KPI dashboards are all designed to show the story behind the numbers.
Start the conversation.
With Fathom, you're not just delivering a report and hoping clients read it.The visuals become the script for meaningful conversations. Clients ask better questions. You can explore scenarios together. The relationship shifts from"here's what happened" to "let's talk about what this means."
Plan the next step.
Fathom’s forecasting tools connect decisions to outcomes. Thinking about hiring? Opening a new location? Changing pricing? Model it in Fathom and seethe cash flow impact instantly.
The report highlights a clear trend: accountants are moving away from generic tools and choosing platforms built for accounting workflows.
Practice Protect CEO Jamie Beresford explains:
“Generic tools are giving way to purpose-built applications that understand accounting workflows, compliance requirements, and professional standards.”
Fathom is designed with this in mind. It integrates with Xero, QuickBooks, and MYOB. It understands accounting concepts like profitability analysis and cash flow forecasting. It lets you tailor reports and include your branding so clients see your value.
Fathom holds 36% of the advisory and reporting category, a 10-point lead over its nearest competitor, Spotlight Reporting at 26%. Syft follows at 20%, while Futrli holds 18%.
Despite major acquisitions in the space, Syft by Xero, Futrli by Sage, and Fathom by The Access Group. Fathom has maintained its leadership by focusing on what matters: helping finance professionals move fast and deliver value to their stakeholders.
AI is reshaping accounting. Many firms already use at least one AI tool, and adoption is accelerating.
Fathom is ready for this shift. New AI features are coming that will make financial analysis even faster and insights even clearer. But the core principle stays the same: give you tools that help clients understand, engage,and act.
Practice Protect’s Australian Cloud Accounting Apps Report 2025–26 is the most comprehensive study of technology adoption in the Australian accounting profession. It tracks real usage data from firms of all sizes, from solo practitioners to large practices, to show which tools accountants trust most for their daily work.
For reporting, that tool is Fathom.
Being the most-used reporting app in Australia means thousands of accountants log into Fathom every day to:
This is what advisory work looks like in 2025. Not spreadsheets and hoping clients understand. Not generic reports that end up unread. Real visual insights that open up real conversations about what matters.
The accounting profession is changing. Clients want more than compliance. They want guidance. They want understanding. They want help planning for what’s next.
The firms leading this shift know the right tools don’t just make you more efficient, they make you more valuable.
When you can turn complex numbers into clear insights, when you can model decisions before they’re made, when you can help clients navigate uncertainty with confidence, you become the advisor they rely on.
That’s what Fathom helps you do. And that’s why Australian accountants chooseit more than any other reporting platform.
Ready to see why 36% of Australian accouting firms choose Fathom?
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Georgie leads our Brand & Communications team. As one of the company’s first employees, Georgie is passionate about the product and its users. She has over 15 years of experience in communications in a variety of industries and holds a Bachelor of Business/Bachelor of Arts in Marketing and Public Relations.
